Strategic Power of the Label: A Journey that Adds Value to the Brand with Çiftsan Label and Packaging

In the interview for Label Print World, Çiftsan Label and Packaging General Manager Hakan Yolgun evaluated the company's journey, which started with a single machine in 2007, and the production structure it has reached today. In the interview, it was emphasized that the label is not only a mandatory packaging element, but also a strategic tool that contributes to the marketing power of the brand. While advanced technology investments, operational efficiency, sustainable material approach, team culture and export targets are discussed; The goal of further increasing competence in digital, hybrid and special printing techniques in the 2026 period was shared.